SONY @ IFA

McCarthy Jelleff provided general management and financial control services to leading London based communications agency 'FreeState' (www.freestate.co.uk),

The brief, to make Sony United an experience like no other, gave birth to an enchanted forrest of giant trees and themed exhibition areas that featured the latest Sony products and entertainment content.

The Sony 'booth' at this years IFA - (Internationale Funkausstellung - the world's largest consumer electronics trade fair) included a full performance stage for product launches, press conferences and live entertainment. Plus, an exclusive business to business dealers area with it's own conference facilities and restaurant.

All of this was designed, built and installed into 6,000 square metres of exhibition hall at Berlin's Messe - with a lead time of only five months.

©James McCauley

©Martin Turner